Oops!
This application is developed for PORTRAIT orientation.
Please turn me.

12.5 MN
Impressions
2.3 L
Clicks
4%
CTR
 

Objective

With a beautiful collection of handbags and clutches that suit your wardrobe perfectly, Lavie is one of the upcoming fashion lifestyle brands. The brand wanted to increase top-of-mind recall and market share on Flipkart by reaching out to India’s largest transacting audience. Lavie wanted to be the first brand that women consider when they think of making a purchase of handbags during The Big Billion Days Sale

Solution

Lavie chose to bet on The Big Billion Days Sale for the first time with basic discounting and highest visibility property. Flipkart promoted the campaign for Lavie across its Mobile and Desktop on Platinum Ad-spot. The brand had approximately half day visibility on its first slot that generated maximum impact and participation for the brand in this fashion sale.

Results

Since the first day of The Big Billion Days Sale was Lifestyle Day, Lavie witnessed splendid results from day one of the campaign. Over the duration of the campaign, the ad promotions generated an overall 12.5 Million Impressions and more than 2.3 Lac Clicks with an average CTR of 4% while the CTR generated by the female audience was a whopping 11%.     Lavie  
Showcase

With a superior product line of large electronic goods, Carrier Midea did not want to...

LEARN MORE

With a collection of high-end blankets, Signature wanted to make inroads into the home furnishing...

LEARN MORE

Ambrane has been leading the power bank category on India’s biggest e-commerce platform and wanted...

LEARN MORE

Samsung is an undisputed leader in the smartphone category onFlipkart. With The Big Billion Days...

LEARN MORE

NIVEA, one of the world’s leading skin care company wanted to garner traction before the...

LEARN MORE

Dell surpasses all other competitors and sells around millions of desktops, laptops and notebooks every...

LEARN MORE

The Power Tools Division of the BOSCH Group is one of the world's leading providers...

LEARN MORE

Fashion & lifestyle boom during the festive season & it’s obviously a great time for...

LEARN MORE

AirAsia offers the lowest fares online to over 100 destinations across Asia. The Malaysian low-cost...

LEARN MORE

Budget smartphones offering a decent performance with a good specs-sheet have become the norm in...

LEARN MORE

Ford launched a Next-Gen car with sporty and aerodynamic exterior design,cutting-edge technology and powerful yet...

LEARN MORE

While the Beauty Shoppers were Aware of ‘My Color Obsession’

LEARN MORE

Sensodyne wanted to build recall for one of their newly launched product.

LEARN MORE

Royal Enfield wanted to drive users to the Royal Enfield Mobile Store.

LEARN MORE

Vespa wanted to promote this bike to Flipkart Shopper Audience as also generate leads for...

LEARN MORE

Build awareness during the product launch of New Generation ‘Duster’

LEARN MORE

Distinctive yet cohesive communication on price, features across TV, laptops, mobile & tabs to one...

LEARN MORE

Deliver the core message of Kotak bank’s offering of 6% interest rate on savings account

LEARN MORE