Oops!
This application is developed for PORTRAIT orientation.
Please turn me.

600% Increase
Product Page Views
230% Increase
Daily Sales
100% Increase
Brand Filter Usage

Objective

With a superior product line of large electronic goods, Carrier Midea did not want to miss this opportunity to promote their brand during the busy month of October – which tends to be the peak season for buying appliances. Carrier Midea was looking for an uplift in brand awareness, consideration and purchase for their washing machines category

Solution

Considering baseline shifts in traffic during and after The Big Billion Days sale, Carrier Midea focused on campaigns immediately after the Sale. Since close to 40% of the traffic for large appliances come on desktop, Carrier Midea ran campaigns on both Desktop and App (Brand stories) post BBD. There were also high impact campaigns on both App and Desktop during the intrigue phase marketing for Dhanteras and Diwali.

Results

At its peak, the campaign generated a 600% increase in product page views, a 100% increase in brand filter usage and a 230% increase in Daily Sales. There was thus, a very clear uplift in awareness, visibility and purchase intent.   Carrier  
Showcase

With a collection of high-end blankets, Signature wanted to make inroads into the home furnishing...

LEARN MORE

Ambrane has been leading the power bank category on India’s biggest e-commerce platform and wanted...

LEARN MORE

With a beautiful collection of handbags and clutches that suit your wardrobe perfectly, Lavie is...

LEARN MORE

Samsung is an undisputed leader in the smartphone category onFlipkart. With The Big Billion Days...

LEARN MORE

NIVEA, one of the world’s leading skin care company wanted to garner traction before the...

LEARN MORE

Dell surpasses all other competitors and sells around millions of desktops, laptops and notebooks every...

LEARN MORE

The Power Tools Division of the BOSCH Group is one of the world's leading providers...

LEARN MORE

Fashion & lifestyle boom during the festive season & it’s obviously a great time for...

LEARN MORE

AirAsia offers the lowest fares online to over 100 destinations across Asia. The Malaysian low-cost...

LEARN MORE

Budget smartphones offering a decent performance with a good specs-sheet have become the norm in...

LEARN MORE

Ford launched a Next-Gen car with sporty and aerodynamic exterior design,cutting-edge technology and powerful yet...

LEARN MORE

While the Beauty Shoppers were Aware of ‘My Color Obsession’

LEARN MORE

Sensodyne wanted to build recall for one of their newly launched product.

LEARN MORE

Royal Enfield wanted to drive users to the Royal Enfield Mobile Store.

LEARN MORE

Vespa wanted to promote this bike to Flipkart Shopper Audience as also generate leads for...

LEARN MORE

Build awareness during the product launch of New Generation ‘Duster’

LEARN MORE

Distinctive yet cohesive communication on price, features across TV, laptops, mobile & tabs to one...

LEARN MORE

Deliver the core message of Kotak bank’s offering of 6% interest rate on savings account

LEARN MORE