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FAQ

  • FLIPKART ADS
  • FSA NETWORK
  • PRODUCT LISTING ADS
  • ADS DASHBOARD - REPORTS
  • TARGETING

Flipkart Ads

Do you create landing page for clients?

Yes, we have the option to create landing pages which gives the opportunity for brands to showcase their product portfolio and value propositions.

What is premium inventory and which Ad formats are included?

Premium inventory includes the top banner and the right hand side cards on the Flipkart website. This inventory is visible to all Flipkart consumers visiting the site. Having your Ads displayed on premium property can help provide instant visibility to wide range of audience.

How does the pricing work?

Currently we follow two pricing models; CPD and CPM. CPD translates to cost per day where the inventory slot is available for one day. CPM which is cost per thousand impressions allows brands to target exclusivity while advertise.

What is FSA (Flipkart Shopper Audience) personas?

This feature targets Flipkart audience effectively via defined personas such as gadget freaks, travelers etc. This allows brands to target these audiences not just on the Flipkart app but also on other mobile apps through FSA retargeting.

What are the targeting options available?

Based on the inventory we have different targeting options. The current targeting is done on the basis of gender and geography.

How does reporting work for Ad campaigns?

Post completion of a campaign on Flipkart, our sales representative will be sharing the final report. This report will contain the results, execution and engagement of the completed campaign.

Is Flipkart Ads available only for Brands retailing on Flipkart?

Brands that are not retailing on Flipkart can also advertise using Flipkart Ads. Flipkart is a platform that brands can utilize to find consumers who have an intent to purchase.

Do I have the option to take the user to my brand mobile site?

At Flipkart we prefer for user to have a seamless experience while browsing and provide great ROI for our brands. To continue to create this experience we believe it is best for brands to direct users to a brand centric engaging destination within the Flipkart app.

What type of attribution will be provided by Flipkart Ads?

Flipkart being a commerce platform, we provide the added advantage of a full funnel attribution across the user’s shopping journey.

FSA NETWORK

What is FSA (Flipkart Shopper Audience) personas?

This feature targets Flipkart audience effectively via defined personas such as gadget freaks, travelers etc. This allows brands to target these audiences not just on the Flipkart app but also on other mobile apps through FSA retargeting.

What are the targeting options available?

Based on the inventory we have different targeting options. The current targeting is done on the basis of gender and geography.

How does reporting work for Ad campaigns?

Post completion of a campaign on Flipkart, our sales representative will be sharing the final report. This report will contain the results, execution and engagement of the completed campaign.

PRODUCT LISTING ADS

What is CPX?

CPX means Cost per Action which is charged at an Ad group level. An action is considered when a customer with an intent to buy engages with the Ad in one of the following ways: Tap - An action is counted when a user taps on an ad and goes to Product Details page for the advertised product. Pinch to zoom - When the user zooms in/out pictures or other details of the advertised product, it is considered an action. Scroll - When the user scrolls down/up on the Details page of the advertised product to see more information, it is considered an action.

What are Ad groups?

Ad groups are a collection of similar products under one category, which have similar demand (number of sellers advertising similar products) and supply curve (number of buyers searching for advertised products); opportunities and margins. Hence, they have the same Cost Per Action (CPX).

What are the benefits of Ad groups?

The benefits of Ad groups include:
1. Variable pricing - Different categories are priced differently based on their demand supply curve, opportunities and margins.
2. Control over budget - Sellers can allocate and manage budget at ad group level.
3. Performance insights - Sellers can now get performance details at ad group level.

What can be edited in an Ad campaign?

Following changes can be made to an Ad campaign:
1. Campaign duration: Start date, end date and Pacing.
2. Ad group budgets

ADS DASHBOARD - REPORTS

What does the Ads dashboard offer to advertisers?

The Ads Dashboard offers advertiser level report that provides the following insights: Carousel Report: Gives important performance metrics across the campaigns for the advertiser based on the date and duration selected. Comparison Graphs: Comparison graph allows the advertiser to compare 2 different performance metrics. Tabular View: This view provides detailed performance analysis of the advertising performance at an individual campaign level. Filters: Advertisers can filter the dashboard view based on platform i.e mobile or desktop and ad formats. This allows advertisers to analyze advertising performance for different platforms and across ad formats.

What are the reports that are available?

Reports are available at two different levels i.e. Advertiser level (aggregate of all advertiser campaigns) & campaign level reports which is at a daily level, based on the date selected.

Are the reports real time?

No, however the reports are updated every hour.

What are the reporting metrics?

The metrics available are Loaded impression, Views, Spends, Action, Action Rate, engagement rate, lead and lead rate.
Impressions - An impression is counted each time your ad is served on Flipkart properties.
Views - A view is counted when the consumer views your ad.
Spend - Spend shows the amount that was spent during a specific time range. This is not the Total allocated budget.
Actions - When a consumer clicks on your Ad it is counted in as an action.
Action Rate - Action rate measures how often consumers click an Ad after it's shown to them. AR=Clicks/Impression
Engagement Rate - Engagement rate measures consumer’s interaction rate with the Ad.E.g - Swipe, click etc ER=Engagement/Impressions
Orders - The number of units sold through an Ad campaigns
Conversion Rate - Ratio of orders to clicks. Conversion Rate = Total orders/ Total clicks
Revenue - Gross merchandise value of orders generated through ads
ROI - Return on investment for the ad campaigns created. Total Revenue/Total ad spends
Leads - A lead is calculated when a consumer fills a lead form & explicitly permits Flipkart to share the information with the Advertiser.
Lead rate - Lead rate measures frequency of a consumer sharing details through a lead form post an Ad click. Lead rate=Leads/Clicks

Can the report be customized

At the moment the reports can not be customized.

Can I download these reports?

Yes, you can download the reports in two formats:
1. PDF: Allows you to download the report in the PDF format along with graphs that are available on the Ads dashboard.
2. CSV: Provides all the metrics in a tabular format to analysis the performance data.

TARGETING

What is commerce targeting?

Targeting is choosing a specific consumer segment for showcasing an ads. This ensures the ad is shown to the right consumer and hence increases ROI.

How does it help the Advertiser?

Right ads shown to the right consumer help in increasing conversion and this leads to the advertiser generating a much higher return on the advertising money.

Can we frequency cap our campaigns?

Yes, we can frequency cap the Ads per campaign per day as of now.

Is targeting charged?

No, there is no charge for using targeting.

What are the types targeting variables available?

Location - Geographic location.
Gender - Based on female or male consumer.
Store Browsed - Store (category) or sub-store a consumer browsed (visited) within a particular time frame. E.g. “A consumer who has browsed the shoes store in the last week.
Store Purchased - Store (category) or sub-store where a consumer purchased within a particular time frame. E.g. “A consumer who has ordered from the shoes store in the last week”
Add to cart - A store (category) or sub-store from which a consumer has added a product to his cart within a particular time frame. E.g. “A consumer who has added a product from the shoes store in his cart in the last week”
Add to wishlist - A store (category) or sub-store from which a consumer has added a product to his wishlist within a particular time frame. E.g. “A consumer who has added a product from the shoes store in his wishlist in the last week”
Payment mode - Payment mode used by a consumer in his purchase from Flipkart. E.g. “A consumer who has used netbanking in his purchase
Payment partner - Banking partner used by a consumer in his purchase from Flipkart. E.g. “A consumer purchased through SBI”
Price affinity - This is the price bracket (High, Medium, Low) a consumer likes to purchase in from Flipkart within a store. E.g. “A consumer who likes to buy expensive shoes has price affinity as High in the shoes store”
Brand affinity - List of brands a consumer likes based on his browse or purchase . E.g. “A consumer who likes a particular brand based on regular browsing or purchasing products from that brand”
Age - age group of the consumer.
RFM - This is “Recency, Frequency, Monetisation” classification of Flipkart consumers. This segment's consumers on the basis of
a)How recently they visited
b)How regularly they visit
c)How much do they spend

What different kinds of target consumer segments can we create?

You can use the above targeting variables to create any custom segment as relevant to the campaign.